Advertising: A Cultural Economy
Liz McFall
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.
Kategorije:
Godina:
2004
Izdanje:
1
Izdavač:
Sage Publications Ltd
Jezik:
english
Strane:
217
ISBN 10:
0761942548
ISBN 13:
9780761942542
Serije:
Culture, Representation and Identity
Fajl:
PDF, 3.21 MB
IPFS:
,
english, 2004
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