Fundamentos de Marketing (College) (Spanish Edition)
Philip Kotler
This work introduces the thought behind marketing that is actually of the greatest value to the client, and is the driving force behind every marketing strategy. It is the first book that defines marketing with the client as the center piece, and every chapter develops the value of the client in an integral and practical form.
Kategorije:
Godina:
2008
Izdanje:
#REF!
Izdavač:
Pearson Educacion de Mexico S.A. de C.V.
Jezik:
spanish
Strane:
656
ISBN 10:
9702611865
ISBN 13:
9789702611868
Serije:
College
Fajl:
PDF, 14.91 MB
IPFS:
,
spanish, 2008
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