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Ogilvy on Advertising
David OgilvyKoliko vam se sviđa ova knjiga?
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Godina:
1985
Izdanje:
First
Izdavač:
Doubleday Publishing Group
Jezik:
english
ISBN 10:
0804170053
ISBN 13:
9780394729039
Fajl:
PDF, 26.27 MB
Vaši tagovi:
IPFS:
CID , CID Blake2b
english, 1985
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